Observatory of wine: to monitor the market

The '"Observatory of Wine" has been presented: a support for Italian wine

It is an idea sponsored by the Italia del Vino Consortium, Symphony IRI and Unione Italiana Vini.
The observatory aims to monitor the foreign market continually, in order to supply constantly to the companies information updated two weeks from the survey.

"There is too much gap, both fom international competitors - explains Nicoletto - and from a market that changes faster and faster, and where the as exact as possible understanding of what happens is crucial for planning marketing strategies and investments, including the structural ones, for example, whether and which kind of grapes should be planted. "

Giancarlo Grammatica (Symphony IRI) explains how it works: "Each participating company sends us its data from the most important markets, through an easy software with forms to fill, then we process the data and return them in the form of reports every two weeks."