New name and logo for Club Excellence. Società Excellence is born

The desire to highlight with ever greater force the values that have distinguished it since its birth and at the same time the desire to show itself in a more coherent way with the current organization. These are the reasons that have pushed the reality that brings together eighteen of the most important Italian distribution and import companies of fine wines and spirits in Italy to change its name to the Excellence Company and at the same time also carry out a restyling of the logo .

"Since our foundation in 2012 we have grown and changed, so it was also time to have a name and a logo more consistent with our current structure" explains Luca Cuzziol , new president of Società Excellence , after the recent appointment. " The intention of forming a team, sharing opportunities and problems of the sector in which we operate, proved to be a far-sighted decision when the first 7 founders decided to create the Club ".

Over the years, the number of members has increased, now eighteen , as has the corporate structure, with the establishment of the Cooperative in 2016. Today 1400 agents and almost a thousand producers gravitate around Società Excellence. "We have matured with growing awareness the importance of the role of our organization, which wants to be a point of reference for carrying forward our values and affirming them within the supply chain: transparency, collaboration, fairness and professionalism - continues Luca Cuzziol -. Values even more necessary and fundamental in this difficult moment we are experiencing ".

In the choice of the new name, alongside the term "Company", that of excellence has remained intact, which refers to the constant commitment of importers and distributors in identifying quality products and then placing them on the market by offering high-level services in terms of logistics , agent and market training .

While the new logo , on the one hand, does not lose contact with the past, on the other it does not renounce to renew itself. The colors of the national flag remain, while the concept of excellence is no longer represented by the X alone as in the past, but is also written in full in the center of the new image. The new logo is completed by the reference to the new company wording and the four words that more than any other represent the essence of its members: distributors, importers, wines and spirits.

"This change, which we announce at the end of a certainly complex year due to the health pandemic, comes at the dawn of a 2021 that will be full of news for us. We have many projects to be implemented in the coming months and we are confident that they will bring value. to the entire Horeca supply chain " concludes the president Luca Cuzziol.

For more information: https://societaexcellence.it/