NEW FACE OF BOSCO DEL MERLO

A strengthening of one's identity . Bosco del Merlo , changing and evolving, is making its project increasingly concrete, with a more defined form. The young Paladins represent the new essence of the company, which is expanding across the Friulian territory and further focusing its efforts on dedication to charitable initiatives with the Life in Rosé project.

Bosco del Merlo, a company of the Casa Paladin group, counts on the new generations: Francesca, Martina and Valentino , the custodians of the family traditions, the promoters of wines and places that have now established their identity, the new guides. Francesca takes care of exports for North America and Germany, Martina follows exports for Asia, Oceania and South America, while Valentino follows the vineyard and production directly from Sequals. Three hearts that beat for Bosco del Merlo and three passionate minds that dedicate themselves to wine . Love for life, for the living territory and for the family roots are the common thread that binds the young people to the helm of the company. The philosophy of Bosco del Merlo is based on the 4 Vs that distinguish its environmental and social sustainability. Wine , Vine , Green , Life are the key words of a virtuous circle whose basic principles are to respect the Vine , protect the Greenery , produce a sustainable Wine , protect Life .

Bosco del Merlo is Sequals, a small village in the Pordenone area located at the foot of the Carnic Alps, in the heart of western Friuli: 70 hectares of vineyards sheltered by the mountains. A land made of calcareous-dolomitic material rich in stones, the Magredi , and perfect atmospheric excursions that allow a strong concentration of aromas in the grapes.

Bosco del Merlo is social commitment . October is a symbolic month, it is the month of prevention and for the company it means dedicating itself in particular to activities in support of charitable initiatives . This year the Life in Rosé project begins with an event abroad, the company, in fact, will be a sponsor of the “Run for the Cure” event which will be held on October 1st in Canada, in Calgary. This month, Bosco del Merlo will also honor its employees with a free breast examination. The one with LILT - Italian League for the Fight against Cancer is now a partnership that is confirmed once again by seeing Prosecco Rosé and Pinot Grigio Rosé partners at the inaugural event of the October in Pink activities (6/10 LILT headquarters in Treviso ). Furthermore, on 12 October, Bosco del Merlo will be present at the “La Vie en Rose” charity gala , the proceeds of which will be totally donated to LILT Treviso. A nice opportunity for the Paladin family to also be able to deliver their annual check to the association; to date, more than €31,000 has been donated to the association.

The iconic "Aperitifs in Pink" will be organized throughout the month during which it will be possible to taste the wines of the company that supports the project.

The numbers of Life in Rosé

5: years of life of the project

6: sponsored sporting events

€32,000: donated since the start of the project

15: women involved in the “Life In Rosè” team during the Treviso in Rosa

1: continuously supported sports team, ASD Pallavolo Motta

1: digital campaign developed in collaboration with a nutritionist to support a healthy lifestyle

13: free breast examinations for employees