MASSIMILIANO CERESINI, NEW HEAD OF MARKETING FOR ACETAIA GIUSTI

Acetaia Giusti , the oldest vinegar factory in the world, has a new Head of Marketing, Massimiliano Ceresini . Ceresini boasts a long experience in marketing and communication developed over the years in important companies. In fact, he covered the role of Head of Marketing mainly in the field of consumer products, with particular experience gained in the agri-food sector. " I am proud to join Acetaia Giusti " declares Massimiliano Ceresini , " a reality in continuous evolution and recognized as excellence all over the world, where I will make available my skills and a lot of enthusiasm to support the CEO, Claudio Stefani Giusti, and all the rest of the team in the development of the brand in Italy and abroad and in the strengthening and development of relationships with current and potential customers. " Ceresini, during his career, has collaborated with important companies in the food and household appliances sector for the high-end cuisine, where he held positions of responsibility, developing skills ranging from product & brand management to communication, CRM and Customer Experience. Before joining Acetaia Giusti, Ceresini held the position of Head of Marketing at Dispensa Emilia, an important company in the food retail sector, where she further developed her professionalism in the consumer sector, focusing in particular on brand building and customer experience aspects. He was also named among the 100 Top Chief Marketing Officers by Forbes Italia in 2021. Claudio Stefani Giusti, CEO of Acetaia Giusti , declares " With Massimiliano there was a sharing of values, passion and vision right away; his entry represents a an important step in consolidating and enriching our structure with the aim of working even more extensively and intensively on brand positioning, enhancing our offer and developing customer marketing activities ".

GRAN DEPOSITO BALSAMIC VINEGAR OF GIUSEPPE GIUSTI The "Gran Deposito Aceto Balsamico di Giuseppe Giusti" is the oldest vinegar factory in the world, founded in 1605 in Modena and is the most representative brand among quality Balsamic Vinegars. Today, the historic vinegar factory is led by the 17th generation of the family: Claudio Stefani Giusti, who is pursuing brilliant expansion goals, through a young and flexible company management. The site in an ancient agricultural village on the outskirts of Modena houses the heart of the Giusti production, including the 600 historic barrels from the 1700s and 1800s still in operation, and the Giusti Museum: a space dedicated to transmitting the history of the family and tasting the '"Black Gold of Modena". The products of Acetaia Giusti are distributed in the dedicated corners inside the La Rinascente stores in Milan and Rome, in the best Food and Wine Boutiques in Italy and in the Giusti Boutiques, the new retail format launched in 2019, as well as through the e-shop www .giusti.it