Lugana DOC flies to the USA

Three are the stages in the program: 29th June in San Francisco, the following day in Los Angeles to end on 2nd July in New York.


Leading the transfer, the Chairman, Luca Formentini and the Director, Carlo Veronese:

«The United States is the single market in which we are investing the most in the three–year period that began in 2014, we fly there at least twice a year – they say. We are getting good results and confirmation of the fact that it is a market suited to meet the expectations we had guessed. The consumers we address shall possess a base wine knowledge in order to welcome a not mainstream product, for which you need a certain amount of curiosity and a willingness to individual choice. Features that make us look with great attention to "millenials", the generation between 20 and 35 years old covering 21% of the US population but 30% of the total consumption of wine».