Lady Asty: the sponsor of sparkling wine elected in Shanghai

As well as 25,000 were the Chinese candidates who wanted to become Shanghai Lady Asti.

The winner, who will represent the sparkling wine in the East, has been elected.

The first Lady Asti is Rebekah Lee. She will represent the “Asti DOCG Spumante” in China.

The singing contest to become Lady Asti was sponsored by the Consortium of Asti (and implemented with the help of Insider International of the brothers Angelo and Vincenzo Morano, a company operating on the Chinese market for years).

The event was followed on TV, and even more followed on Chinese social media.

As well as 25,000 girls applied to become the spokesmen of the famous Italian sparkling wine. The 5,000 selected competed in the KTV (karaoke rooms) of the eight partner companies involved for eight weeks, until arriving to the semi–finals on 12th October. 12 were the finalists.

The jury was composed by Angelo Morano, the representative in China of Asti DOCG, Wu Dan, Miss Bikini and Supermodel, Henry Mark, famous hip–hop choreographer and Harry Hui, founder of ClearVue and president of Universal Music China.


Who is Lady Asti?

Student of song and dance at the Nanjing Normal University, the girl coming from a modest family in the province of Anhui thanked the Consortium of Asti DOCG and Insider International for “having changed her life”.