The framework agreement between the IULM University and the Italian Signature Wines Academy (ISWA), the group that brings together five historic Italian wineries: Allegrini (Veneto), Feudi di San Gregorio (Campania), Fontanafredda (Piedmont), Marchesi de’ Frescobaldi (Tuscany) and Planeta (Sicily) has been presented.
«This agreement brings together two worlds – the rector, Giovanni Puglisi, said – that of academic and business education to transform knowledge in knowing how to do».
«Well for the goals that for companies – the ISWA Chairwoman, Marilisa Allegrini, highlighted – are to promote scientific research in the field of wine marketing and train a new generation of professionals to join together and know how to propose themselves in the markets».
Source: Ansa
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