Italians on the internet: huge prospects for food and drink

Interent spending by Italians grew by 18 per cent: 132 million euros in food and beverage products in 201. Great growth prospects according to Coldiretti.

Coldiretti, based on an Agriventure / Campagna Amica study, foresees great growth prospects for the online food trade.

The growth potential for food in Italy is enormous, in fact, more than 29 percent of Italians say they do research on the web to compare prices and characteristics of food, according to the Coldiretti / Censis analysis.
In Italy, only 9% of users who make purchases on the internet buy in the food sector with a weight on the overall e-commerce turnover of around 1.2% (the lowest percentage in the European Union).

"In this context, however, a real boom - specifies Coldiretti - is registering for on-line reservations for proximity purchases also directly from the zero-kilometer producer, which allow direct verification of the production conditions. An operation that - continues the Coldiretti - is often done through purchasing groups, the so-called Gases formed by condominiums, colleagues, relatives or groups of friends who decide to shop together to obtain advantageous conditions. An opportunity offered - concludes Coldiretti - by the successful initiatives that are have also been launched in the network of outlets and farmers' markets in the friendly countryside ".

Source: Ansa