From Vinitaly: The Chianti Consortium has a new logo and new course

The Chianti wine consortium (www.consorziovinochianti.it), launched in 2012 a communication campaign to relaunch the brand.


The relaunch starts from the New Logo developed by Catoni Associati and officially presented at Vinitaly: the graphic design is more modern and immediate.

Giovanni Busi, declares: "Undoubtedly our representation at Vinitaly leaves no doubts on the firm intentions of Chianti to act as an active part in planning and, at the same time, attentive to the needs of the social body (do not forget that the companies registered in the almost 2,700 presences) ".

Giovanni Busi, president of the Chianti Wine Consortium, aims at "this new beginning of the campaign can really give concrete help, in terms of visibility, to the entire denomination", aware of the fact that "when we talk about Chianti, we are talking about a wine, of course, but what emerges is the history of a territory and its food and wine culture. We are very lucky, as the reality of our hills and landscapes is intense and clear in the collective imagination ».