From January: Vino Libero in Ikea

From mid–January in the Ikea stores in Turin, Carugate (MI), Rome and Bari, you will see VINO LIBERO for sale

Vino Libero and Ikea are committed to make high quality products available to the majority of people, even in different fields such as design and oenology.

Andrea Macchione, CEO of Fontanafredda, leader company of the project and a signer of the agreement, said: «We are proud and honored of having the opportunity to get in touch with the world of IKEA. We, of VINO LIBERO, are trying to undertake in the complicated field of wine the same route that IKEA has already ridden with great success in the field of furniture, making quality and design available to everyone, in order to improve the daily lives of people. Along with IKEA, we would like to make it clear that even a good wine, healthy and produced in an environmentally friendly way, does not need special occasions to be drunk».

«IKEA Italy has supported for years the Italian farms that produce food with processes aimed at protecting the environment by limiting or eliminating the use of chemical fertilizers and pesticides» Dino Maldera, Country IKEA Food Manager for Italy, said «Our collaboration with Vino Libero goes in this direction, with the ambition to carry forward a project that is also informative, supporting a more sustainable consumption by the majority of people of healthy, safe and controlled products, processed with respect for the environment».