Food safety and certification are among the great concerns of Italians.
As many as 18 million Italian families, 71% of the total are worried about forgery and counterfeiting, according to an Accredia / Censis survey (out of 1,300 consumers). 70% of the sample declared to read labels frequently, paying attention to quality brands
of products. As many as 40% of respondents are informed because they have heard of counterfeit and unsafe products, while 24% shop with the knowledge that they want to buy products
safer.
In order to choose the products, 85% of the interviewees pay more and more attention to hygienic and sanitary guarantees: processing according to law.
50% of the sample pays strong attention to designations of origin such as the Dop Igp and Stg brands. "Citizens are worried"
Source: Gambero Rosso
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