Fabbri 1905 and the Leonardo Committee together to award the best thesis on the business museum as a lever for valorisation

Fabbri 1905 , the historic Bolognese company that for one hundred and fourteen years has brought the quality of Italian desserts to the world, still allies itself with the Leonardo Committee for the 2020 Degree Awards .

As part of the initiative, Fabbri will make available a paid internship at the company for the best thesis relating to the title of the call “The business museum as a lever for valorisation. Creation of a virtual museum for Fabbri 1905: one hundred years and more of history between tradition and innovation ” . In case of impossibility to take the internship, a prize of 3,000 euros may be paid.

The paper must highlight competitive strategies for the internationalization of companies and present the project of a business museum capable of promoting Fabbri 1905 and the historical values linked to the brand on a global level.

"We renew with conviction the participation in the Leonardo Committee Degree Awards and the invitation to students to participate with theses on Business Museums: a theme that underlines the importance for the new generations to recover and enhance the past to build a future that takes advantage of the best of the secular history of our country ", declared Dr. Nicola Fabbri, managing director of the company .

The 2020 edition of the Fabbri 1905 Award is one of the awards offered by the companies associated with the Leonardo Committee which over the years have made it possible to support hundreds of young graduates and scholars from university institutions throughout Italy.

“The global health emergency requires us to consolidate our investments in training, research and knowledge by supporting young people in entering the world of work. Today, more than ever, work is competence, creativity, flexibility, aimed at the enhancement of talents. Investing in our companies means investing in the human capital that leads them to the success of our Made in Italy "- comments Luisa Todini , President of the Leonardo Committee -" With this awareness, through the Degree Awards initiative, the Leonardo Committee and the Companies Associates carry out a concrete commitment which, to date, has provided 196 scholarships for a total value of approximately 570,000 euros ” .

The Fabbri 1905 Degree Award will be accessible to master's degree graduates in economics, digital marketing, cross media television, cinema and new technologies, new media and digital art or engineering and architecture with a grade of not less than 105/110 and a title awarded after 01 / 02/2018 and by the expiry date of this call. For the final judgment, the following will be evaluated: originality, adequacy, technological innovation and feasibility of the proposal with respect to immediately realizable models.

To participate in the call, the application form, together with the research in electronic format and a short summary, must be sent to the General Secretariat of the Leonardo Committee (via Liszt 21 - 00144 Rome tel. 0659927991- 7990) no later than 10 January 2021.

The complete announcement and the application form for the competition are available at the following link https://www.comitatoleonardo.it/it/categoria-premi/premio-fabbri/.