Esselunga: new website dedicated to wine e-commerce online

The new Esselunga website reserved exclusively for the world of quality wine and spirits "Enoteca Esselunga" is online from today 14 November, accessible at the address: enoteca.esselunga.it.

A dedicated e-commerce with an important innovation represented by the fact that it is possible to receive orders throughout Italy , not only in the areas where Esselunga is present with its own stores.

The assortment, of over 1000 references offered exclusively online, includes a large variety of Italian , foreign and spirits wine labels.

A selection that is the result of meticulous work carried out in collaboration with over 350 manufacturing companies.

The online wine shop was also created to give value to the product and the producers . In fact, the site will progressively be enriched with information and curiosities about the vines and regions of origin, the type of soil, the tasting notes, the correct serving temperature and the indication of the best glass to use.

Furthermore, there will be insights into companies, territories and food and wine pairings.

“Enoteca Esselunga” aims, in fact, to accompany the consumer's experience at various moments, in addition to the purchase.

The online wine shop was developed with the aim of leaving the confines of the physical shop to enter a wider dimension, that of the virtual shop, with the usual attention to quality and accuracy in the proposal that characterize Esselunga.

An added value for end customers and a showcase for manufacturing companies.

Already in the 1980s, Esselunga, with the aim of enhancing its selection of labels, used green shelves in shops to distinguish wines from other product categories.

At the end of the 90s, a new display method was inaugurated at the Casalecchio di Reno (Bologna) shop: a dedicated area in which the bottles were positioned not only vertically but also inclined. Today, in the eighty-eight Esselunga superstores and in the eight vaults of the laEsse format, the wine shop has its own strong identity also characterized by the presence of a sommelier available to customers. Furthermore, the “Esselunga a Casa” home delivery service made it possible to implement the offer with the Great Wines section. From this path, the idea of reaching all of Italy taking exclusive labels of wines and spirits home to customers through a journey that starts from a temperature-controlled warehouse, where each bottle coming directly from the producers is stored, along a short supply chain which allows you to deliver anywhere quickly and guaranteed. Thus Enoteca Esselunga was born