DOC SICILIA SIGNS AN EXCLUSIVE PARTNERSHIP WITH LE SOSTO DI ULISSE

This agreement was discussed at Vinitaly 2023, in the Hall Meeting area of the Sicily Region, during the event " Wine & Sicilian excellence: The Consortium for the Protection of Doc Sicily Wines and Le Soste di Ulisse united for the promotion of the heritage of the "Continent Sicily ".

In fact, on this occasion the President of the Consorzio di Tutela Vini DOC Sicilia Antonio Rallo with the President Le Soste di Ulisse Pino Cuttaia illustrated the details of the partnership: " Sicily, a brand of excellence with a strong identity - says Antonio Rallo - which with this collaboration, can only strengthen further. The encounter between a unique wine-growing reality and Sicilian gastronomic excellence can only validate the made in Sicily as a guarantee of quality and increasingly accredit the island as an exceptional tourist destination ".

The Consorzio di Tutela Vini Doc Sicilia, established in 2012 with the aim of protecting, enhancing and promoting the "Sicilia" Controlled Designation of Origin, operates in a context that has one of the largest vineyards in Italy, more than 97 thousand hectares: three times as large as New Zealand's vineyard, as large as those in South Africa and Germany. A treasure that covers a heterogeneous island, in which vines with unique characteristics of their kind have developed and where today there are over 70 native varieties, starting from Grillo and Nero D'Avola. Sicily is also the largest organic wine area in Italy: it represents 30% of the national surface and with over 42,000 hectares it also holds the record among the regions that practice sustainable viticulture.

The partnership with Le Soste di Ulisse, which is therefore based on the excellence of two realities that work on the promotion of Sicily, provides for numerous joint activities, starting from the collaboration during the press tours.

" We are very happy to "converge forces" with a reality like the DOC Sicilia - declares Pino Cuttaia , president of Le Soste di Ulisse - which, like the association I preside over, has been engaged in an important promotion activity for many years knowledge about the Sicilian wine world and its extraordinary native varieties.Wine and gastronomic culture, together with Art in its innumerable forms of which Sicily is immensely rich, are some of the most powerful and exciting "attractors" for the great quality tourism, cultured and not just seaside. And being able to combine their respective professionalisms can only be the premise for an important success. 2023 is a turning point for our association, which is equipping itself with the structure, tools and programs new generation promotion that we will be happy to share with the DOC Sicilia Consortium, starting from the Press Incomings we organize during the year, to a dedicated App, up to the SDU 3.0 Conference which will be held from 28 to 30 October at the Minareto of Syracuse "

During the appointment, the Marketing & Communication Area Coordinator of the DOC Sicily Consortium Elisabetta Briguglio, the Marketing Director of Le Soste di Ulisse Daniele Siena illustrated some of the results achieved by their respective companies.