Doc Roma, Doc Venezia: the City Doc

Uncork a bottle of Rome or Venice: this is the "City Doc" under the single name of "city-jewels" of Italy. Italian enology is promoted within the market.


Not all wines are able to represent strong "territorial brands" that become real brands. In this scenario, the wines of the same territory can choose geographical names as identification.
Examples of this type are the "Doc Rome", allowed to use a name that has an outstanding strength of communication. On the same line, the "Doc Venice" is designed specifically to create a more defined quality frame recognizable in the whole eastern Veneto, enhancing the productions of the current Doc areas and positioning them again within the market, with the benefit of the visibility of companies.


The market is strong and fragmented, but the cities make unique the Italy of wine. Case-history in the bottle will be present at Vinitaly.