In Vulcania 2012 , in the many debates , in which university professors , marketers and journalists took part , it emerged that from the natural conformation of the volcanic soils :
1. the wines that if obtained are more savory and have a wider and more intense range of fragrance .
2. the vines are healthier and have less need for external substances.
It was thus established that to attract new market segments it would be necessary to leverage the undisputed fascination that the volcano has on people and that highlighting the single indication "volcano" on the label could make the name of the territory or the manufacturer more successful.
Find out more information on the event at the link
https://www.vinievino.com/evento/vulcania-2012-336.html
28/10/2026
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26/10/2026
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