Chianti: the 'pop' turn at 5 euros works

A 'pop' turn for the wines of Tuscany: labels are growing within reach of all budgets with an average price of five euros.

To affirm the winning trend for chianti economoci at Buy Wine 2014 is the president of the Chianti Wine Consortium Giovanni Busi who specifies '' we have seen sales grow from 690 thousand hectoliters in 2010 to 800 thousand hectoliters in 2013 '' '' Stabilize ourselves around a price of sales on the five euros on the shelves - continues the president - is the current objective of our consortium which is also a very varied reality, with about 3,300 companies represented, with productions of different price ranges ''.

The Chianti Consortium previewed the 2013 harvest with its sub-areas Chianti Colli Senesi, Chianti Colli Fiorentini and Chianti Rufina. '' The strength of our denomination is the Chianti brand known all over the world - said Busi finally - but we must do everything to enhance it, while reaching more and more consumers thanks to its placement on the market at a price range within the reach of most ''.