Chianti Classico: the ad hoc ideogram to present oneself in China

To land in China, the Chianti Classico Consortium would have added the Black Rooster in the logo with an ideogram: Kang Di, or 'Greetings to the Emperor'.

This is said by Fabio Giuseppe Lucchesi, a lawyer expert in food law at the conference 'Promotion of Italian wine and food in third countries' at the La Sapienza University of Rome.
Even Coca Cola adapted the well-known brand because the literal translation of the brand did not have much commercial appeal, La Coca Cola changed graphics with an ideogram meaning '' pleasant, makes you happy