Chianti at Vinitaly: 50 #chianticool labels

The Chianti Consortium at Vinitaly 2014 will be a real itinerant living room. During Vinitaly the Instragram #chianticool application will be launched, where you can shoot and upload the picture of the tasting to share on social networks your meeting with the Tuscan wine. Chianti is approaching in this way young people.

Another novelty will be the stand, all made of 100% recyclable cardboard and wood: 37 are the producers present to represent the vast Tuscan territory and more than 50 are the labels for tasting at the wine bar of the Consortium.

«We thought of an idea of a modular stand – Chianti Consortium says – to design spaces in a different way. A stand that can be easily carried in a square, using, in this manner, only a few elements. A new, contemporary idea, of the use of space».