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Charmat and Prosecco sparkling wines: sales trend in Italy's large-scale distribution

  • 19/07/2023

The price effect pushes towards low-cost products

The surge in price lists that started in 2022 and continued in this first part of the year has pushed towards alternative products, especially at discount stores. Where the "non-Prosecco" reached 59% against 51% just 4 years ago. A phenomenon destined to return once the price fire is extinguished?

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19/07/2023

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