BOTTEGA: 2022 TURNOVER FLY TO 86 MILLION (30% ON 2021), DRIVEN BY THE EXPORT OF PROSECCO AND GRAPPA

  • 23/02/2023

"Prosecco Bar" winning format: 7 new openings expected in 2023

«Despite the crisis caused by the war in Ukraine and the increases in energy and glass costs and the difficulty in finding qualified seasonal personnel, 2022 was a year of strong growth for our company BOTTEGA, thanks to the incessant success of Prosecco in Italy, but above all internationally. Our turnover has exceeded the remarkable figure of 86 million euros , recording an important growth of 30% compared to 2021 . Exports are undoubtedly the driving force, which for us represents 90% of all our products». This was stated by Sandro Bottega, owner of the homonymous company in Bibano (Treviso), one of the main producers of Italian wine and spirits and creator of the "Prosecco Bars" which are depopulating all over the world . «Apart from Italy, for our company, the main markets are Canada, Germany, the United Kingdom, the USA, Holland, Japan and Switzerland. 40% of our turnover is represented by Prosecco, while other sparkling wines "weigh" for about 25%. Followed by Grappa, gin, liqueurs and creams. Our absolute best seller is undoubtedly the "Bottega Gold" Prosecco, also in the Rosè variant (Bottega Pink Gold Prosecco Doc Rosé). The Prosecco "Il Vino dei Poeti", our Limoncino, and our Pistachio Cream are also very popular», continues the entrepreneur Sandro Bottega. During 2022 BOTTEGA was awarded 9 international quality awards. «To support the impetuous growth of this quality Made in Italy excellence such as Prosecco, during 2022 we opened 5 "Prosecco Bars", the main ones being those in Venice and London Stansted airports. In 2023, another 7 openings of new "Prosecco Bars" are planned around the world, starting with the one inaugurated at the end of January at Istanbul Airport», continues Sandro Bottega. "Prosecco Bar" is a concept created by Bottega with the aim of enhancing the excellence of our country and gratifying the palate of the typical consumer, which generates 25% of the turnover. Specifically, the philosophy of the Venetian bacaro is re-proposed, i.e. an informal tavern, where the food is presented both as " cicheti ", i.e. snacks to be eaten at the counter, and as more structured dishes to be served at the tables. The combination with Prosecco, privileged for its versatility, and with other Italian wines closes the circle and helps to make every moment, short or long, spent in a bacaro, a unique experience that enriches the spirit and refreshes the soul. Bottega Prosecco Bar is therefore an evolution of this philosophy which, extrapolated from the Venetian reality, can be reproduced all over the world. The backbone of the project is the "Perfect Match", ie the ideal pairing between the typical foods of Italian regional cuisines and the various wines offered by Bottega. Bottega is a brand known by at least 1 billion people, given its presence on 67 airlines and in over 250 airports worldwide. Bottega has conducted numerous campaigns to promote Prosecco and Italian sparkling wine in the world, demonstrating that the production cost of our national sparkling wine can go well beyond that of Champagne. «The novelty of 2023 is certainly the "Lemon Spritz", a ready-to-drink in both bottles and cans. Unlike other ready-to-drinks, CO2 is not added to ours, but is composed exclusively of sparkling wine mixed with lemon infusion, which we use for our limoncellos. "Lemon Spritz" will be sold in Horeca, also on board aircraft, and we already have about 200,000 orders worldwide», concludes President Sandro Bottega.

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23/02/2023

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