New logo for the famous Black Rooster Chianti Classico symbol, also presented in a large selection
A restyling of the Gallo Nero logo, the very famous symbol of Chianti Classico, but not only, also a new Grand Selection, a new type of wine that will flank Reserve and base vintage, placing itself at the top of the quality pyramid.
The new brand offers a simpler and more symbolic image of the Chianti Classico logo: the Black Rooster now has an open beak and a high head, a thicker tail of feathers, and a more prominent chest: in 2012 Chianti Classico increased sales of 10%, thanks above all to exports.
Source: Ansa
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