“Knowing alcohol” in supermarkets: the Campaign of the Ministry

The Ministry of Health has launched a campaign for the responsible use of alcohol, carried out by Auchan, Simply and Diageo


The “Knowing alcohol” campaign wants to raise awareness on responsible and moderate consumption of alcoholic beverages and to face issues of incorrect behaviors, such as binge drinking or driving after consuming alcohol.

From May to June, in 50 Auchan hypermarkets and 100 Simply supermarkets throughout the country there will be stagings and educational materials on alcohol: theoretical levels of blood alcohol concentration reached after taking a unit of alcohol, the alcohol content of the most common drinks, the situations in which restraint from alcohol is required (underage, driving, pregnancy, lactation).


Source: Ansa