Asti Spumante points to China with Lady Asti

Asti Spumante focuses strongly on the Chinese market. The consortium with 20 wineries launched a promotion campaign in Shanghai.

So far, 200 thousand bottles of Asti arrive in China, but the production of Asti spumante settles at around 70 million.

The look goes to the East with events dedicated to "accessible luxury" and a fun singing competition for women only: Lady Asti in thousands of karaoke in Shanghai.
"This is a test project" concludes Bosticco "which, if it goes well, can be replicated, as a real format, in other large cities in China".