Asti and Monferrato wines: a renovated Consortium at Vinitaly 2015

On Sunday, 22nd March 2015, at 1:00 p.m., Pavilion 10, area B3, stand 24 (Collettiva Piemonte Land of Perfection/RegionePiemonte/Unioncamere Piemonte) will host an exclusive event to tell the press and the public the next goal of this Consortium of producers.



The Asti and Montferrat Wines Consortium of Protection presents at Vinitaly its plans for the future in a unique event, including high–level interventions and Michelin–starred specialities for tasting.

The Consortium aims to identify itself even more with the territory of Asti and with its flagship wine: Barbera.



To give voice to the many nuances of this DOCG, there will be the Consortium, with two performances that will combine art and haute cuisine. During the event you can attend the monologue "Barbera d’Asti, a story to tell", by Federico Francesco Ferrero. The winner of MasterChef Italy 2014 will interpret in an original way the emotions that this wine can arouse.



From the creativity of chef Walter Ferretto, of the Michelin–starred Cascinalenuovo restaurant of Isola d’Asti, innovative blends come, that will tell all the versatility of the wine produced in the Montferrat hills, an area that has become UNESCO Heritage.



During the event, the international projects of the consortium will be presented by the the Chairman Filippo Mobrici and his Deputy Chairman Stefano Chiarlo who will speak of the "social" soul of this reality that wants to make its communication effective in every channel. Moreover, professionals will intervene, such as the oenologist Ezio Rivella and Stevie Kim, managing director of Vinitaly International, and institutional figures such as the President of the Piedmont Region Sergio Chiamparino and the Councillor for Agriculture of the Piedmont Region Giorgio Ferrero.