Alcohol consumption is female: increasingly low alcohol content

The results of the IWSR Insight Report 2012 point to women as a guide for the growing trends in demand for low-alcohol and low-calorie beverages.

Asia: women substitute wine, perceived as healthier, for the traditional white Baijiu liqueur.
Japan: non-alcoholic beers and low-alcohol mixed drinks are increasingly popular.

Latin America: women play a key role in changing habits towards healthy choices and there are more and more bars offering cocktails with fewer calories

United States: Obesity is a national problem and women are the most weight and health conscious. Manufacturers are increasingly offering low-calorie drinks made with natural flavors.