A new image for Consorzio Valtènesi

Consorzio Valtènesi, new image and new initiatives

The Garda designation of three million bottles has proposed a new way of showing its dual personality, which refers to the pink color of Valtènesi Chiaretto, on the one hand, and to the red one of Valtènesi Doc, on the other.

«For the first time – President Alessandro Luzzago said – all producers have wanted to stand up for their produce presenting themselves in first person. Even this choice reflects the desire to introduce ourselves under the sign of a renewed cohesion».


There are many initiatives that they have undertaken in this area:
– institutional signage to indicate Valtènesi as wine route and wine territory
– research on the Groppello vine for the characterization of the Chiaretti wines.

At Vinitaly, moreover, the idea is that producers present themselves with a unique stand:

«Also this idea – Luzzago concluded – reflects the desire to show up in the name of a renewed cohesion”.