2013: Prosecco sells more than champagne

307 million bottles against 304, for sparkling wines + 11.5% exports, this is stated by Giampietro Comolli, at the head of the Italian Economic Wine Observatory (Ovse).

Italian sparkling wines in general the numbers are positive: + 11.5% in volumes in 2013 and + 16% in value compared to 2012. 277.6 million bottles were uncorked abroad (in 78 countries) and 142.4 millions were consumed in Italy, for an estimated total consumption turnover of 3.071 billion euros.

In 3 years, bars and restaurants have recorded a drop in the consumption of bubbles of 11%, especially for labels with intermediate prices. They hold the best known brands. In the large-scale retail trade there is a certain stability in volumes, a slight decline in value brands, volumes of the first prices grow slightly.

Source: Ansa