16 ASSOREL AWARD TO THE BRUNELLO WINE CONSORTIUM

The Consorzio del Vino Brunello won the Public Relations campaigns award thanks to the innovative and contaminated project carried out by Mailander.


On the occasion of the 16th Assorel Award of the Italian Association of Public Relations Agencies, the Italian communication agencies awarded the corporate category award to the campaign carried out by Mailander.

Here are the declarations of the winners:

"Through strategic consultancy we have focused on the integration between 'product', 'economy', 'identity' and 'territory' in the articulated communication projects" underlines Monica Mailander, president of the Agency. "In a country where it is still difficult to network, we wanted to work on synergies, economies and contaminations as winning elements in times of resource optimization. In a logic of mutual advantage, the resources available were made available as a common denominator. The languages change, the channels change, the instruments change. The winner is whoever has a 'vision' and a network of loyal relationships with customers, major players, and the stakeholders of today and tomorrow. This has been our path for over 25 years on a national and international level ".

"Brunello - adds Bruno Caprioli, partner of the agency - is unique in the world because it is born in a unique territory with which it identifies, not only geographically but also culturally and entrepreneurially. In Brunello - as in any high-end product - one seeks first of all the heritage, the emotion, the dream it brings to life. Stories must be told that evoke this dream, starting with those of the characters who live or have chosen to live in Montalcino. For this reason, the communication was addressed to an audience not just experts, involving the news press and transforming Brunello into an increasingly cultural and customary matter ".