THE JOURNEY OF LoST EU CONTINUES! PROMOTING SMALL DOP AT THE COLLISIONI 2025 FESTIVAL IN ALBA FROM 4 TO 13 JULY

After a first, successful weekend of taste organized at the beginning of June in Barolo , LoST-EU is preparing for its participation in the Collisioni Festival in Alba, now a fixed and strategic destination from the point of view of visibility and promotion.

The musical event, which in the last edition recorded over 40,000 spectators, is scheduled in Alba from 4 to 13 July , with guests of the calibre of Gigi D'Agostino , Thirty Seconds To Mars , Irama , Kid Yugi and Sfera Ebbasta .

It will be a new great opportunity for dissemination for the LoST-EU project, which will have a promotional corner in the hospitality area, where the stories and unique qualities of its basket of DOP cheeses will be told to the guests of the event. Here, social activities will also be carried out, moments of storytelling and promotion on the web, through posts, videos and pills that will be published on the project pages on the theme of sustainability, which is a key theme of the LoST-EU project and which unites all eight excellent DOPs of the basket: Murazzano , Roccaverano , Ossolano from Piedmont, Puzzone di Moena from Trentino, Strachitunt from Lombardy, Vastedda della Valle del Belice and Pecorino Siciliano from Sicily, and last but not least Provolone del Monaco from Campania.

Not only that. The LoST-EU Project will also be present on the big screen on the Collisioni stage before the concerts and on the promotional totems of the event, in order to spread its philosophy and knowledge of these ancient products of the Italian dairy tradition to the general public.

Participation in a large event like Collisioni has the aim, for LoST, above all to raise awareness among the general public, especially among young people, about the topic of sustainability , respect for traditions and the environment. The public will be able to appreciate the philosophy of LoST, which has the aim above all to stimulate people to reflect on the current food distribution systems and to learn about the good practices that we can adopt every day, as consumers, choosing fair and sustainable products.

UPCOMING EVENTS…

But the journey has just begun. From September onwards, new interesting initiatives are planned for LoST-EU, such as the participation in the Cheese event, the new events in Germany between October and November, and the last stop in Sweden , scheduled for February 2026….

LOST EU IS A PROJECT OF

ALTE TERRE DOP ASSOCIATION

In collaboration with

Consortium for the Protection of Murazzano DOP, Consortium for the Protection of Roccaverano DOP, Consortium for the Protection of Ossolano DOP, Consortium for the Protection of Puzzone di Moena DOP, Consortium for the Protection of Strachitunt DOP, Consortium for the Protection of Vastedda della Valle del Belice DOP, Consortium for the Protection of Pecorino Siciliano DOP, Consortium for the Protection of Provolone del Monaco DOP