TOURISM AND MOBILITY: THE TREVIGIANA AREA, AN INCREASINGLY CONNECTED DESTINATION

A tourist destination is measured not only by the quality of its attractions, but also by the ease with which they can be reached and experienced. From this understanding, the collaboration between Fondazione DMO Marca Treviso and MOM Mobilità di Marca was born, aiming to transform public transportation into a tool for territorial development and hospitality.

The project's first tangible result is the new MOM tour bus dedicated to promoting the Treviso area. This 53-seater, highly environmentally efficient vehicle will bring to the Treviso streets the image of a region characterized by an extraordinary variety of landscapes, experiences, and points of interest: from the cities of art to the hills, from the cultural heritage linked to Antonio Canova to outdoor activities, and from internationally renowned food and wine excellences.

But above all, the bus represents a broader vision. The Treviso area is a widespread and diverse destination, where the main tourist attractions are spread across a vast territory. For this reason, connecting places and transport become a strategic element of the tourism offering, just as much as the attractions themselves.

"Our destination is characterized by a wealth of points of interest spread across various locations, reachable in less than an hour by public transport from the center of Treviso: the DMO's role is not only to communicate what's available to tourists, but also to act as a liaison to facilitate the development of solutions that make it accessible. Therefore, being able to provide tourists with convenient and convenient connections, with clear and detailed information on purchasing tickets and accessing destinations, becomes a distinctive feature for us. Thanks to MOM's active collaboration, we can finally consider it a success, and we will continue to constantly improve it," emphasizes Giulia Casagrande, president of the Marca Treviso DMO Foundation. "This initiative was also made possible thanks to co-financing from the National Tourism Fund - current portion 2026, a significant support that sees the Veneto Region supporting initiatives that strengthen the region."

"Our goal is to promote sustainable tourism and help visitors use public transport to reach our region's most beautiful destinations," explains Giacomo Colladon, president of MOM. "This commitment also led to the creation of trevisobybus.it , a tool designed for tourists and destined to gradually expand to include more and more destinations easily reachable by bus. We want to simplify the entire travel experience: choosing your destination, finding the connection, and using the service."

The initiative is part of a process already underway by the two organizations in preparation for the Cortina 2026 Winter Olympics and is now developing with an even more ambitious goal: to encourage alternative forms of tourism and reduce dependence on private cars through simple and clear services, even for occasional visitors.

For this reason, MOM has also introduced Trevisobybus.it, a new digital platform that allows tourists to plan their travel within the region by identifying connections, timetables, and travel options to some of the main destinations in the province and surrounding areas. The travel planner allows tourists to build personalized itineraries and purchase tickets instantly, including via the Tap to Pay system directly on board.

The daily fare system is particularly attractive for individual tourism: for 5 euros, you can travel for 24 hours within the Treviso urban area, while for 15 euros, you can use the entire MOM network for a whole day, connecting places of cultural, scenic, and food and wine interest throughout the area.

The collaboration also envisions increasing integration between mobility services and tourist reception. Information materials dedicated to public transport will be progressively distributed in tourist information offices, museums, and major attractions, contributing to an increasingly coordinated system for promoting, connecting, and enjoying the destination.

The shared goal of the Fondazione DMO Marca Treviso and MOM is to make public transport an integral component of the travel experience, offering visitors a more sustainable, simple, and authentic way to discover a region with a strong identity yet a widespread tourist destination, where the ability to easily travel between different locations represents a fundamental added value.