THE CONSORTIUM BARBERA D'ASTI AND MONFERRATO WINES PRESENTS GIRO DI DOC: A JOURNEY THROUGH THE DENOMINATIONS OF THE TERRITORY

The Barbera d'Asti e Vini del Monferrato Consortium is pleased to announce GIRO DI DOC , the initiative dedicated to the promotion of protected denominations, scheduled from May to November. This project will involve local restaurateurs and hoteliers, true ambassadors of the local food and wine heritage, who will promote the wines through exclusive events and presentations.

The promotion of the denominations will take place through dedicated events , with the participation of journalists, professionals and wine lovers, to spread the wine culture of Monferrato and the unique characteristics of each production.

Each month will be dedicated to a specific denomination . Local restaurants will be involved, creating experiential itineraries and targeted gastronomic proposals to best enhance the grape variety and its denomination. The denominations planned for this activity include: Grignolino d'Asti DOC , Piemonte DOC Rosato , Freisa d'Asti DOC , Barbera d'Asti DOCG and its Superiore version, Ruchè di Castagnole Monferrato DOCG , Terre Alfieri DOCG Arneis .

GIRO DI DOC represents an extraordinary opportunity to tell the story of Monferrato through its wines, involving the territory and its protagonists in a journey of passion. Through these promotional initiatives, the Consorzio Barbera d'Asti e Vini del Monferrato renews its commitment to highlighting and supporting the denominations that embody the soul of an incomparable territory. Tradition intertwines with modernity and cultural diffusion, creating opportunities to celebrate not only excellent wines, but also a landscape that tells its story through viticulture. A heritage capable of evolving and continuing to offer new expressions of quality.

Great anticipation for one of the most eagerly awaited events will be the traditional Festa del Ruchè , scheduled for May 17 and 18 , at Tenuta La Mercantile in Castagnole Monferrato - Asti, a unique opportunity to celebrate this wine with distinctive characteristics and strengthen the bond between producers and the public. Ruchè, one of the rarest native vines among those cultivated in the Monferrato Astigiano, comes from dry, calcareous soils subject to high levels of sunlight. Since 1987, the year in which it obtained the DOC denomination, it has recorded constant and progressive appreciation that today makes it an expression of the territory's identity and variety. It obtained the DOCG in 2010 and its production today reaches one million bottles. Entrance to the splendid rooms of the Tenuta will be free , with tastings for a fee . To accompany the tastings of Ruchè, in a specially set up space, visitors will be able to discover the specialties of the territory prepared by the Pro Loco and some restaurants of Castagnole Monferrato.