Taste

From Saturday 7th to Monday 9th March 2015, Pitti Immagine presents the tenth edition of TASTE, the exhibition dedicated to excellences in taste, Italian lifestyle and design of the table.

And the next edition will be an even more special event: in the year of the Expo, in which nutrition and food of quality will be in the world spotlight, Taste celebrates its first 10 years, and the path that led it to become the Italian living room of quaity food and drink, the place where – among foods, wines, objects and ideas – the best international operators of high gastronomy and the increasingly large and enthusiastic audience of connoisseurs of food will meet.

Conceived in collaboration with Pitti Immagine with the gourmet Davide Paolini, Pitti Taste will be staged at the Leopolda Station and will present the products and innovations of some 300 companies, selected out of the best of niche and specialist productions from all over Italy. A journey in senses and in ideas, to discover the many ways in which today we express and experiment taste: between tradition and innovation, trends and schools of thought, equipment and professional techniques, food and kitchen design. With a special space, the Taste Shop, where to buy the products on display.

FuoriDiTaste

In addition to the appointments at the Leopolda Station, Taste is also a full calendar of events of taste that involves the city in the days of the exhibition. An event within the event, FuoriDiTaste in every season manages to animate Florence and its most famous places with dinners, themed tastings, installations, shows and creative performances, debates and so many new convivial ways of interpreting food and taste. A program of about 150 events that record increasing success and participation, and that every year is full of surprises.

The Numbers of Taste

300 exhibitors from all over Italy

15,000 visitors in total at the latest edition

4,600 buyers and industry professionals

+43% foreign buyers from over 40 countries, +30% Italian buyers

600 accredited Italian and foreign journalists

23,000 products sold in 3 days at the Taste Shop

about 150 events in the Fuoriditaste program