Open Wineries 2014 in Puglia

Sunday, May 25th, in Puglia with the initiatives #suonodabere and “Chiaro e tondo”

Great excitement for the preparations for the 22nd edition of Open Wineries Puglia

In Puglia, the appointment with wine and its territories will see more than 50 wineries, from Daunia to Salento, open their doors to wine lovers and wine tourists from morning till evening with wine tastings and cultural and recreational events.

Music will be the protagonist of the event, all over Italy, thanks to the #suonodabere competition inaugurated at Vinitaly and that will continue until the Day of Open Wineries: you can still participate by following the Regulation on the website www.mtvpuglia.it. For the winners, drawn on the day of Open Wineries, there are three wonderful weekends in wineries members of the Wine Tourism Movement all over Italy.

Music will accompany the day thanks to special thematic playlists that will entertain the enonauts in some wineries throughout Italy: "Elegant Jazz", "Young Pop–Rock", "Chic Lounge", there will be in the wine cellar the right soundtracks to accompany this special day of celebration.

The Wine Tourism Movement of Puglia marries this year also an important social cause. With the "Chiaro e Tondo" project, in effect, all the visitors that will buy the glass with glass pocket in the winery will also receive a colorful "Made in Jail" bracelet, branded with the logo of Open Wineries; a trendy and ethic accessory that carries the philosophy of the "second chance": bracelets, in fact, are produced using recycled raw materials in women’s prisons in sixteen Italian cities, where tailor laboratories offer a real opportunity for redemption to the women prisoners.

The social commitment of the Wine Tourism Movement of Puglia also embraces the environment: in effect, the initiative for sustainable mobility of carpooling is renovated, in partnership with the Bring–me company (www.bring–me.it). Simply download the free app (available on the Apple Store and Google Play Store) to choose one of the routes to be shared with the participants in the initiative by reducing CO2 emissions and pollutant gases.

Many various itineraries in Puglia to the discovery of the Puglia wineries in full comfort and without any risk thanks to the initiative of the wine busses of PugliaPromozione: five paths will wind from Daunia to Salento, all free of charge and with expert wine guide on board (for information and bookings: 080 5233038 – turismo@mtvpuglia.it). For lovers of bicycles, there will be bike paths between wine and nature with the Cicloamici (www.cicloamici.it) and Ruotalibera (www.ruotaliberabari.it) associations.

The event is organized in collaboration with the Puglia Region – Agri–Resources Department and PugliaPromozione