Argentiera Ambassadors: the evolution of the wine club that strengthens the bond with visitors

  • 03/03/2024

En primeur purchases, old vintages, limited editions, large formats and exclusive services. The Castagneto Carducci company opens its historical archive to admirers

Argentiera officially presents Argentiera Ambassadors , the evolution of the historic wine club of the Castagneto Carducci winemaking reality, with the aim of nourishing and strengthening the relationship between the company and its visitors over time. This is an e-commerce space that from the end of February 2024 will be accessible only to those who have personally experienced a visit and tasting experience on the estate owned by the Austrian entrepreneur Stanislaus Turnauer , together with loyal historians. Ambassadors will be able to win collectible wines and selections released in limited quantities , such as historic vintages, en primeur purchases, prestigious verticals, large formats and special editions. “Each bottle contains a piece of our history – says Nicolò Carrara , Argentiera winemaker –, it is an unrepeatable synthesis, the result of the convergence between land, grapes, vintage and professionalism which interpret them according to solid principles. Each specimen, therefore, contributes to building and nourishing, in space and time, the dialogue between Argentiera and those who wish to continue exploring it". All the bottles are carefully kept in the cellar's vault , to guarantee their state of conservation, and will be delivered in handcrafted fine wood packaging, accompanied by a note from the winemaker relating to the individual vintages. Furthermore, wine club members will receive personal invitations to private events organized by the company to renew the opportunities for meeting and discussion, thus enriching the hospitality proposal and the wine tourism offer. "Argentiera is first of all a place to live and experience, a magical atmosphere in which to immerse yourself. This is why we believe that guests know how to grasp and express our spirit in an authentic and personal way – explains Leonardo Raspini , general director of the company –. The Argentiera Ambassadors project was born from the desire to cultivate over time the relationship inaugurated with the visit to the cellar, offering the opportunity to continuously explore our corporate identity and our version of the Bolgheri DOC. Like us, therefore , the wine club is also destined to evolve, enriching itself in terms of proposals, ideas and experiences that we will propose from time to time to historic and new admirers". Argentiera will communicate with the Ambassadors through dedicated monthly newsletters , which will illustrate the various purchase proposals and events organized by the Estate. The company is located at the southern zenith of the Bolgheri DOC . The vineyard consists of 85 hectares of property, affected by a microclimate that benefits from the sea view and the altitude, reaching 200 meters above sea level, almost a record for the denomination. The main varieties bred are Cabernet Sauvignon, Cabernet Franc, Merlot, Syrah, Petit Verdot and Vermentino, which take on different traits in relation to the composition of the subsoil in the individual plots, approached with respect and skill by the team of professionals that make up the reality of Argentiera.

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03/03/2024

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