WINE TOURISM FROM SAYING TO DOING

For some time now, the hospitality activity by the wine companies of our country has represented not only an important economic opportunity but also an extraordinary communication tool.

The manual "Winning wine tourism: how to build a welcome consistent with the corporate identity" offers wine entrepreneurs, food and wine tour operators and hospitality staff a photograph of the Italian wine tourism welcome and practical suggestions to improve their hospitality both in organizational and communicative terms. A concrete work tool, the result of the analysis of the wine tourism offer of 250 wineries throughout Italy and the experience gained by Wine Meridian in recent years with the Observatory on the development of wine tourism in our country.

On November 26 Lavinia Furlani and Fabio Piccoli will present the manual , created in line with the Wine Meridian philosophy, always aimed at collecting needs directly from companies and translating them into operational strategies.

With the hope of having you among the guests, we send the invitation and the link below to participate:

Topic: Wine tourism from saying to doing

Time: Nov 26, 2021 11:30 AM Rome

Join the meeting in Zoom

https://us02web.zoom.us/j/84641143813?pwd=bnEzR0tVMWZ2UmhwZUM5VVIrNXUwUT09

Meeting ID: 846 4114 3813

Passcode: 967592