Wine2wine 2015

In an increasingly competitive and complex global market, it is necessary to create moments of aggregation useful to facilitate meetings and exchanges between professionals.

In this context wine2wine arises: the main event in Italy dedicated to wine business rather than to the product.

A unique opportunity for the wine industry, a unique event in format and size, which combines professional and business training and the creation of business relationships for business development, in a context focused on information, innovation, internationalization and improvement.

Who is addressed to

Holders of structured wineries, medium and medium–small

Italian and foreign sales managers

Marketing and communication managers

Administrative, financial managers

Managers of production, logistics, etc.

Executives and managers of consortia

Suppliers of products and services for wineries

Industry professionals

Journalists



The program of wine2wine 2015

The event wine2wine provides for a rich agenda of workshops and meetings. A training and information with a focus on six thematic areas ranging from exports to the dynamics of the market, from marketing to communication, from the legislative to the administrative and financial fields.



Wednesday, 2nd December

9:00 a.m.

? (T) The trend of the Wine market in the USA Stevie Kim ? Danny Brager

10:15 a.m.

? Meet the Italian Wine Ambassadors Ian D’Agata ? Geralyn Brostrom ? Maria Gerari ? Lingzi He ? Claire Nam ? Emily O’Hare ? Tony Polzer

Fiction and facts of the UK market for trade branch: what to know to sell at every level Robert Joseph

11:30 a.m.

Secret ingredients for a successful brand Robert Joseph ? Andrea Illy

? (T) The Italian wine in the US market today Levi Dalton ? Andrea Fassone ? Mark Middlebrook ? Derrick Mize

(T) CMO Wine Promotion: the state of the art and future prospects Silvana Ballotta ? Luca Bianchi ? Sandro Boscaini ? Silvia Burzagli ? Paolo De Castro ? Luca Sani ? Business Strategies

? (T) The future of viticulture and winemaking Ian D’Agata ? Pedro Ballesteros–Torres ? Gurvinder Bhatia ? Massimo Claudio Comparini

12:30 a.m.

Speaker’s Corner Ian D’Agata ? Stevie Kim ? Timothy O’Connell SPEED DATING UK + GERMANIA – Meeting reserved

1:00 p.m.

Who are the future export manager of wine? Lavinia Furlani ? Denis Pantini ? Fabio Piccoli ? Andrea Pozzan ? Wine Meridian

2:30 p.m.

The changing landscape in the US media: how to communicate your brand through an integrated communication Leslie Gevirtz ? Pierrick Bouquet ? Gino Colangelo ? Steve Raye ? Adam Teeter

(T) The multiple markets of Canadian wine: how to sell yout wine in Canada Ian D’Agata ? Gurvinder Bhatia ? Michaela Morris ? Richard Sagala

Italian wine: consumer trends, supply and market prospects Ottavio Cagiano de Azevedo ? Virgilio Romano ? Tiziana Sarnari ? Filippo Cesarini Sforza ? Federvini

(T) Is the Biodynamic still relevant in the Age of Natural? Monty Waldin ? Lisa Gilbee ? Saverio Petrilli ? Virginie Saverys

3:45 p.m.

H–ACK and the "digital transformation" of a company Alessandro D’Annibale

Innovative and sustainable materials for the wine packaging in the 21st century Olav Aagaard ? Bob Gibson ? José Rallo ? Nomacorc

5:00 p.m. Institutional closing session



Thursday, December 3

9:00 a.m.

(T) The Swedish Market: how a sustainable profile can help you to enter the largest monopoly in the world Erica Landin ? Theresa Breuer ? Ann Burgaz ? Sara Norell

Vietnam: future scenarios Maria Ines Aronadio ? Bruna Santarelli

(T) Wine and Finance ... so far, so near. Forms of financing other than the quotation Luca Geninatti Satè ? Pierluca Antolini ? Emanuela Campari Bernacchi ? Federico Cellina ? Andrea Fedi ? Walter Garbuio ? Legance

Incentives for innovation in the cellar: from production to marketing, from the vineyard to the management of the company Carlotta Pasqua ? Giulia Alleva ? Enrico Gobino ? Francesco Inguscio ? Stefano Ricagno ? Camilla Rossi–Chauvenet ? Federico Terenzi ? AGIVI

10:15 a.m.

New trends in packaging design: strategic trajectories for the wine sector Jacopo Bargellini ? Guala Closures

Brand vs. Territory or Brand & Territory? Effective methods to market wine and territory Robert Joseph

The regional segmentation of the German market and the distribution structure: opportunity or challenge? Stefan Metzner ? Count Sebastiano Capponi ? Christian Pisetta ? Guido Walter

10:45 a.m.

The dematerialization of cellar records: state of the art and future developments Gianluca Fregolent ? APRA

11:30 a.m.

? Storytelling as a tool for Web marketing, branding, positioning and sales Timothy O’Connell ? Fede&Tinto ? Fabrizio Grea ? Luca La Mesa

Understanding the German consumer Felicity Carter ? Matteo Lunelli ? Gerd Rindchen

What about Italian wine promotion? Anna Scafuri ? Silvana Ballotta ? Jancis Robinson

(T) Food and Mind: how the perception of wine affects the decisions and buying patterns Ian D’Agata ? Stylianos Filopoulos ? Vincenzo Russo

12:30 a.m. SPEED DATING USA – Meeting reserved

1:00 p.m.

Customer Focus & Consumer Trends Enrico Gallorini ? Daniele Gozzi ? Rafael Del Rey Salgado

The potential of the emerging markets in Eastern Europe for small Italian wineries Arunas Starkus

2:30 p.m.

How to survive in the digital world Stevie Kim ? Marco Catena ? Andrea Ghizzoni ? Benedetta Arese Lucini ? Massimo Moriconi

(T) Vineyard year zero: from planting rights to permissions. Instructions for use Giorgio dell’Orefice ? Paolo Castelletti ? Ignacio Sanchez Recarte ? Roberta Sardone ? UIV

The world after Parker Robert Joseph ? Cristina Mariani–May ? Adam Teeter

Wine education as a tool for growth: WSET as the gold standard and the role of the VIA Ian D’Agata ? Ian Harris ? WSET

3:45 p.m.

Secrets to sell successfully in America Steve Raye WINE IN UNIVERSITY: the last frontier of WeChat meets the Chinese oenologists of tomorrow Zhang Teng

5:00 p.m.

(T) Sales of wine online: opportunities for Italian producers explained by the greatest Italian and foreign operators. Carlo Rossi Chauvenet ? Andrea Moretti ? Alessandro Olivieri ? Riccardo Zilli

Wine tourism, what future? Taxation, communication and marketing Carlo Giovanni Pietrasanta ? Carlo Cambi ? Antonio Gnassi ? Filomena Maio ? Wine Tourism Movement

Is China really the future? Jean–Charles Viens

? Comparing generations: today and yesterday Ian D’Agata ? Maria Cristina Ascheri ? Maria Teresa Ascheri ? Pia Donata Berlucchi ? Matilde Berlucchi ? Antonella D’Isanto ? Diana D’Isanto ? Elisabetta Donati ? Emanuela Donati ? Cristina Garetto ? Sara Garetto ? Elena Martusciello ? Elena Walch ? Karoline Walch ? Wine Women Association