NEW REFERENCES PREVIEWED AT VINITALY 2025: AN UNMISSABLE OPPORTUNITY TO DISCOVER THE WORLD OF CADIS 1898.
Cadis 1898 , a point of reference in the Verona wine scene, presents itself at Vinitaly 2025 with a series of important new products. The evolution of the portfolio, the introduction of new references and the strategic segmentation of the offer respond to the desire to offer consumers a clear and distinctive identity, enhancing the excellence of the territory. “The new products that we will present at Vinitaly 2025 ”, observes the general manager of Cadis 1898 Alberto Marchisio , “mark an important evolution for Cadis 1898 which continues to enhance its territory through authentic, innovative and distinctive products.
Let's find out what's new:
CADIS: A NEW IDENTITY IN A BOTTLE
The name CADIS , an acronym for Cantina di Soave, is affirmed on the wine labels. This choice reinforces the positioning of the line, which will continue to represent the main denominations of the Scaliger, from Soave to Valpolicella, with an immediate and recognizable style.
To provide greater clarity to consumers and further differentiate the positioning of its products, CADIS 1898 has structured its portfolio in the large-scale retail trade into two main lines:
MONTI LESSINI AND LESSINI DURELLO: THE FUTURE OF BUBBLES SIGNED BY MAXIMILIAN I
The Maximilian I brand, already established in the sparkling wine segment, is enriched with two new dedicated references : Lessini Durello Charmat and Monti Lessini Metodo Classico .
Lessini Durello and Monti Lessini , with their extraordinary freshness and unique identity profile, are proposed as a premium alternative to Prosecco, intercepting an audience increasingly interested in bubbles with character and quality.
ROCCA SVEVA: LUGANA AND CUSTOZA ARE COMING
The Rocca Sveva brand, a symbol of quality and an authentic expression of the territory, expands its offering in the Horeca channel with the introduction of two new products :
EQUIPE 5: ROSE' AND A LIMITED EDITION ARE BORN
The Equipe 5 line is enriched with the new Rosé , designed for an audience looking for an elegant and refined wine. To complete the offer, a limited edition will be presented that recalls the design of the 60s, the era of the birth of the brand, giving a further touch of exclusivity and retro charm.
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