"Tradition, passion and intuition of a family: the case of Marchesi Antinori".
Wednesday, 14 November, at 4:00 p.m., a meeting of study on the topic of strategy in the wine sector. Testimonial: Leonardo Vallone, Marchesi Antinori
They will discuss the strategic vision of the management of a winery on Wednesday, 14 November, at the seat of the CUOA Foundation of Altavilla Vicentina (VI) with the workshop "Tradition, passion and intuition of a family: The case of Marchesi Antinori". A free of charge meeting that is open to the public, with the participation of: Diego Campagnolo, Scientific Director of the International Training Map of the CUOA Foundation and Researcher of Business Management at the Department of Economic and Business Sciences of the University of Padua, and Leonardo Vallone, Italy Sales Manager at Marchesi Antinori. The first will discuss of definition and execution of the strategy in the wine sector, and the second will take the concrete case of the Tuscan wine cellar which, thanks to its long history, moves in a dynamic way on the markets around the world.
Will open the event: Giuseppe Caldiera, General Manager CUOA, Antonio Calò, Chairman of the Italian Academy of Vine and Wine and Davide Nicola Gaeta, Professor of Wine Marketing Italian Academy of Vine and Wine. The event will provide an opportunity to present the post–graduate course in Management of Wine Enterprises, promoted by the CUOA Foundation and the Italian Academy of Vine and Wine, in partnership with Veronafiere and the Italian Wine Union. The course is now in its third edition and this year allows students to continue their studies to obtain the diploma of Executive Master in Wine Business Managament.
For information and registration:
Cristiana Nogara
tel. 0444 333769
email executive@cuoa.it
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