Ten years of Wine Business Hub: over 6,000 meetings between wineries and international buyers in Pollenzo

The 2026 edition of the Wine Business Hub will take place from June 21st to 23rd in Pollenzo and will see the participation of over 60 Italian wineries and approximately 45 international operators from the main reference markets for Italian wine.

This edition builds on ten years of trade relations, internationalization, and export opportunities for Italian wine. In 2026, the Wine Business Hub will celebrate the tenth anniversary of the project, which began in Pescara in 2016 and moved permanently to Pollenzo in 2017.

Over the past ten years, the Wine Business Hub has attracted professionals from over 40 countries, bringing hundreds of international buyers and importers to the Langhe and generating over 6,000 business meetings between Italian wineries and foreign markets. Each edition sees the participation of over 60 wineries from across Italy and approximately 50 selected international professionals.

Over time, the Wine Business Hub has also developed collaborations with numerous institutional partners and local entities, helping to consolidate Pollenzo's role as a meeting place between Italian wine and international markets.

" Over ten years, the Wine Business Hub has grown alongside the participating companies ," says Massimiliano Gavazzi, director of the organizing company Elledue, " always maintaining the same goal: creating concrete opportunities for Italian wine to meet international markets. We are proud that Pollenzo has become the home of this project and that it continues to be a point of reference for operators from around the world ."

The experience gained over the years has also led to the creation of the Wine Pro Academy, an initiative dedicated to specialized training in the wine export sector, with the aim of contributing to the growth of new professionals in a field that still lacks highly specialized training in Italy.