It is not one event. There are more than 150 events! After the Milan Food Week 2012, full of events, from 17th to 25th May returns a fifth edition even more widespread and energetic. Everything thanks to the community of the "people" of food and wine, the Milan Food Lovers, gathered around Food Tank, the founding group of the Milan Food Week. Both have worked tirelessly from May 2012 on new projects, to be presented during the 2013 edition.
Finally, the annual moment par excellence in which food is in the spotlight has arrived! Nine days of
non-stop food entertainment, more than 150 events scattered throughout the city that does not let fod lovers sleep making them
invade the city from morning to evening in a calendar richer and richer of varieties. The community of Milan Food Lovers includes countless characters and faces, all different from each other: there are "those of marketing" of food companies who know that the Milan Food Week is the best time to introduce a new product, there are the organizers of events that work to intercept the general public, there are teams of artists and creative people who interpret the food through art and design, there are guerrilla marketer ready to give life to themed-flash mob, there are the great Michelin-starred chefs and those young and promising people and expert chefs, bloggers, journalists, television personalities and skilled amateurs, all ready to cook on the "stage" kitchens set up in the city.
The event takes place also this year during the Food Revolution Day, the global day, inserted on the calendar,
and promoted by British chef Jamie Oliver in the name of the food culture, which is internationally the opportunity to join together in the name of better nutrition education. The Milan Food Week marries this philosophy
emphasizing the key role of its community of people in the food and wine event. "The Milan Food Week is not a food event but a manifold of events created by a community of food lovers united by a common
passion for food. Their diversity is our strength, because only in this way can we count on hundreds of
events about various issues: from art to food, from the workshops of pastry to dinners with
music".
For this edition, the organizers are expecting a great increasing of subscriptions in the community of Milano Food Lovers.
Sign Up has become even more simple: the registration is free and can be done online. Once withdrawn the card
infopoint of Piazza San Babila during the event, you can begin to take advantage of the many benefits and
exclusive promotions that partners have created for the community and that will last not only during the nine days, but
all year round!
The Milan Food Week, a crucial event of the EXPO Days and sponsored by the City of Milan, involving for
the 2013 edition as the main sponsor De' Longhi Group with its brand De' Longhi, Kenwood, Braun that, in addition to
actively participate with events during the nine days, will provide all appliances for the four kitchen stages.
Equipped with kitchens Lube, the kitchen will host during the event cuisine enthusiasts and professionals in a succession of cooking shows, presentations and tastings.
And if you get hungry after all these events over 250 restaurants and clubs, divided into 11 thematic, will propose
all nine days promotions and special menus. And to all the Food Lovers who are unable to return home even
for five minutes to brush their teeth, Vivident Xylit will provide for them!
Media partner of the event, Myself, the women's monthly magazine by Condé Nast dedicated to the real life of adult women,
and Style.it, web soul of the female universe Condé Nast and online reference point for women.
Milan Food Week, 2013, the thousand faces of food!
For more information: www.milanofoodweek.com
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