GREAT SUCCESS FOR THE FIRST EDITION OF THE TURIN WINE FAIR: "APPOINTMENT IN FEBRUARY 2024"

The heart of the Turin Wine Exhibition during the weekend of Saturday 4 and Sunday 5 March , totaled more than 7400 visitors reaching sold out before the doors opened. Even Monday 6 March, the B2B day dedicated to sector operators, counted the participation of over 1000 operators including local companies, buyers, wine bars and restaurateurs . Engagement on social media was very high with over 5 million people reached thanks to the synergy with influencers, bloggers and journalists who love wine and the city of Turin. A great event that has been able to animate the symbolic places of Turin by making known to the general public the vast wine-growing heritage of Piedmont, in a tribute to the land and to the wine-growing activity between history and innovation.

Very high participation in WOUSE , the wine-house of the Salone, which saw more than 100 content creators, journalists, and illustrious players in the world of wine alternating in a program of 18 appointments, including debates, tastings and moments of in-depth analysis, recording the sold out in all events.

All seats sold out, often a week in advance, in the evenings involving taverns and restaurants, such as the Notte Rossa Barbera and the 100 Days in collaboration, respectively, with FEA and EDT Editore.

Over 30 Masterclasses hosted some of the most important Italian wineries and their excellence.

The event is now looking to the next edition and makes an appointment for the public in February 2024 .

Moments of conviviality, study and research in the conferences held at Palazzo Birago, headquarters of the Turin Chamber of Commerce. There was talk of tourism linked to the world of wine and the study on the effects of climate change in viticulture was presented, to reflect both on the consequences of environmental changes and on crop adaptation strategies, through the direct involvement of sector operators. The three-year study is promoted and supported by the Turin Chamber of Commerce and carried out in the field by CIA Agricoltori delle Alpi, in collaboration with the Chemical Laboratory of the Turin Chamber of Commerce (project leader), the Caluso Regional Enoteca, Arpa Piemonte , Aiab Piemonte and the University of Turin.

Great participation of the public, also for the initiative organized by the Department of Management of the University of Turin through 500 questionnaires filled out by the public at the Cavallerizza Reale, for an analysis of the trends in wine tourism in the province of Turin.

Among the significant moments the preview reopening for the public of the garden of Palazzo Cisterna by the Metropolitan City of Turin, which will officially open its doors on Friday 24 March 2023 . A possible result thanks to the involvement of Palazzo Birago & Palazzo Cisterna, united in a single event and through a single common thread .

Success over the weekend for Wine in Cabrio by Vendemmia Torino - Grapes in Town & Portici Divini aboard a flaming red Cabrio Bus reaching Villa della Regina in the company of a professional guide from Somewhere Tours&Events among the curiosities related to the fascinating world of wine and the Piedmontese territory.

"We are happy to have hosted the Salone del Vino and the great success it has met with the public - declares the Mayor Stefano Lo Russo -, wine tourism is one of the symbols of Turin and Piedmont in the world and this is the spirit with which which the City welcomes the event. We are in fact convinced that it will be the first of a long series and we will try to enhance this important event in the coming years. We intend to promote Turin in the world and with the Salone we will enhance a sector that creates jobs and at the same time is an integral part of our identity".

" We are very satisfied with this first edition of the Show, which has seen us involved both in the promotion of Turin wine, with the presence of over 60 local producers, three protection consortia and the Regional Enoteca of wines of the province of Turin, and in the "welcome of the public inside Palazzo Birago where, during the 12 scheduled Masterclasses, we recorded over 200 visits. The turnout at the conferences on Monday was also excellent, where wine tourism and the impact of climate change on viticulture were discussed - he explains Dario Gallina , President of the Turin Chamber of Commerce – In general, the event gathered a very high presence of a young, interested and curious public who, also thanks to events like this one, are learning to drink consciously and to get to know the enormous cultural, landscape and entrepreneurial heritage that lies behind every bottle ".

Patrizio Anisio, Director of the Turin Wine Show , adds: "We are really very happy for this first edition of the Turin Wine Show. We are grateful to the many Piedmontese wineries, the regional wine shops and the consortia from all over Piedmont who believed in the importance of a wine show in Turin. The city has shown that it is ready to welcome a new major event dedicated to the world of wine, after a long time. We will work to make Turin the great Piedmontese Wine House, in a story that speaks of our excellence in Italy and on the international market."

Looking forward to next year, the organization of the Turin Wine Show thanks all its partners, starting with the City of Turin , the Piedmont Region and the Metropolitan City of Turin ; with the support of the Turin Chamber of Commerce and the support of the CRT Foundation and of Turismo Torino e Provincia , main partner Gambero Rosso , Go Wine and Fisar Turin - The Turin Wine Show is organized in collaboration with Turin Wine Week , FEA Association , Le Strade di Torino , Onav section Turin , Confesercenti of Turin and Province , Turin DOC , I Cento Turin – EDT Editore , Civic Volunteering , Vendemmia Turin - Grapes in Town and Portici Divini , Somewhere , Ascom Confcommercio Turin and province, Kingdom, Enoteca Regional Wines of the Province of Turin , Monferrato Regional Enoteca , Roero Regional Enoteca, Ovada Regional Enoteca , Gattinara Regional Enoteca and the Nebbiolo Lands of Northern Piedmont , The Barolo Road and the great Langa wines , Royal Wine Road Torinesi, Valsusa Doc Wine Protection Consortium , Pinerolese Doc Consortium , Wine Bank , Alto Piemonte - Gran Monferrato European City of Wine Candidate Lands , Assoc Piedmont Organic Wine Producers Action , Albarossa Club , Canavesani Young Winegrowers Association , Bodoni Bookshop , OFFTOPIC , Cerchio di Gesso - Cubo Teatro , Combo Torino , Eataly , Fondazione Circolo dei Lettori , Ozio Intelligente, Pin, KJS, Museum of the Risorgimento and Paratissima . Main technical partners are Bormioli , Chieppa Spa , Wined*ora , Lauretana, Tutto Capsule, To Be Events, Spazio concessionaire, Auto Torino and Pongo .