Follador Prosecco since 1769 | Prosecco by Follador debuts at Vinitaly 2026

At Vinitaly 2026, Follador presents PROSECCO by Follador , a line designed specifically for the retail channel, created with the aim of introducing a wide audience to the world of Prosecco through an accessible, recognizable style deeply inspired by the Italian winemaking tradition.

Produced from grapes grown in the plains outside the historic Prosecco zone, PROSECCO by Follador interprets Italy's winemaking heritage with a contemporary approach, geared toward the tastes of international consumers. The result is an immediate and enjoyable wine, capable of expressing conviviality, lightness, and elegance—values that have always been synonymous with Made in Italy.

" At Vinitaly, we're introducing PROSECCO by Follador, an instantly recognizable wine that expresses conviviality and Italian style from the very first sip," says Cristina Follador, Sales & Marketing Manager. "With this new offering, we aim to reach a wider audience through a contemporary language that reinterprets the Prosecco tradition, designed for an international consumer who is attentive to both quality and affordability. The goal is to offer a coherent product for those seeking a Prosecco that combines pleasure, authenticity, and a clear identity ."

The line is made up of three interpretations: PROSECCO DOC BRUT, PROSECCO DOC ROSE' MILLESIMATO BRUT and PROSECCO DOC EXTRA DRY, each a distinctive expression of freshness and balance.

Prosecco DOC Brut

Pale straw yellow in color, it opens with fresh, fruity aromas. On the palate, it is dry, essential, and balanced, designed for those who appreciate a drier style. Made from 100% Glera grapes vinified as a white wine, it stands out for its marked vivacity, enhanced by its moderate sugar content.

Prosecco DOC Rosé Millesimato Brut

Elegant in its pale pink color, it is made from a blend of Glera (89%) and Pinot Noir (11%). On the nose, it expresses notes of peach and small red fruits; on the palate, it is fresh, balanced, and pleasantly dry. Separate vinifications—white for the Glera grapes and rosé for the Pinot Noir—develop a refined and harmonious profile.

Prosecco DOC Extra Dry

A pale straw yellow in color, it features a fruity aroma typical of Glera. On the palate, it is soft and harmonious, with a delicate sweetness that enhances its versatility. The gentle pressing and moderate alcohol content (10.5%) ensure a fresh and pleasant balance.

A collection that expresses a lifestyle inspired by La Dolce Vita: spontaneous, refined, authentically Italian, where the pleasure of being together finds its ultimate expression.

Great attention was also paid to the visual language, a key element of the project. The logo, depicting the effigy of a man, evokes a symbolic figure embodying solidity, experience, and a culture of work. It's a direct reference to artisanal know-how and the profound connection to the land and wine, founding values of the Italian winemaking tradition.

This identity image harmoniously interacts with contemporary times, becoming the expression of a brand capable of combining tradition and innovation. The proud gaze of the man in the logo conveys authority, authenticity, and vision, offering consumers not just a product, but a precise imagery of taste, style, and the culture of good living.

With PROSECCO by Follador, the Veneto-based company offers a choice that combines tradition, accessibility, and strong commercial appeal, consistently responding to the needs of a modern, dynamic, and international retail market.

PROSECCO by Follador will be the protagonist at Vinitaly 2026 at the Follador stand (Hall 5 - Stand D4) , where it will be possible to discover and taste a line that tells the story of Italian wine with a contemporary, elegant and immediately recognizable language.