Buy Wine 2015

15–17 February 2014

The Tuscany of wine had never been so united. Thanks to the Anteprime di Toscana event, for the first time in the history of the regional, all Tuscan designation will have their preview. Inaugurating the event, the fourth edition of Buy Wine (Florence, 15th to 17th February 2014), the international workshop organized by the Toscana Promozione Regional agency to facilitate the matching of the Tuscan wine and international trade. The 2014 edition will be dedicated to emerging names – that here will organize their premieres – and will be attended by 280 Tuscan producers and 250 buyers from around the world, who will be engaged in two days of B2B meetings.

«Considering the particularity of this edition – Silvia Burzagli, deputy director of Toscana Promozione says – we have focused heavily on the traditional markets such as North America and the UK, from which about 70 buyers will arrive. We will have a strong presence of professionals from Scandinavia, the Benelux countries, Japan and the BRIC. There will, eventually, new markets such as South Africa, Australia, Albania and Georgia». "Our goal – Burzagli concludes – is always to consolidate and grow our market share where we are strong and penetrate new areas that, in recent years, are entering the world of wine both as a competitor, and as potential customers".

In the 2013 edition, at Buy Wine, 5760 B2B meetings took place, for a turnover, estimated, of 860,000 €.