18th World Marketing Congress 2015

Delivery of the Special Prize to Kean Etro ("Sartoria Felice" project).

Forum on international scenarios+marketing tools
–marketing and sustainable development
–experiential marketing with a look at the concept of happiness in the process of buying
–new forms of word of mouth in the digital society
–"Halo Effect"
–wine marketing
–"satisfaction" in the tourism industry

Study session with WAKE UP group dedicated to Puglia and olive oil. Cooking class on Mediterranean diet with tasting of Pietregiovani Wine and Confadi Oil. Guided tour of the old town of Bari.