VISUAL STORYTELLING 2021: QUALITY AND TASTE

The Visual Storytelling 2021 campaign, the photographic project signed by Paolo Castiglioni and Valerio Braschi developed - within the three-year Nice to Eat-EU project - by the Consorzio Formaggio Piave DOP presented to the press in a digital conference.

The protagonist of the 12 copyright shots is the Piave DOP cheese - in the Fresco, Mezzano and Selezione Oro references - interpreted by the skill of Valerio Braschi, Best Young Chef 2021 and winner of the sixth edition of Masterchef Italia and Paolo Castiglioni, internationally renowned food photographer .

" We liked to talk about the key values of our PDO ; the mountains and in particular the Dolomites, a UNESCO heritage site, the culture of the tradition of these lands, very focused on the dairy activity handed down from generation to generation, milk, our excellent material Piave PDO can be summarized in four important numbers: 180 production stalls , 350,000 wheels produced every year - each of which weighs about 6 kg, 35,000 wheels exported to around 30 countries in the world - first of all the USA - and 50 awards , won by Piave DOP cheese in the last 10 years. " so was Chiara Brandalise, Director of the Consortium for the Protection of Piave PDO Cheese.

12 recipes and 12 photos available at the link:

https://www.nicetoeat.eu/photogallery/gallery-2021 The Visual Storytelling 2021 project tells of the magical encounter between taste and quality through images, described here by food photographer Paolo Castiglioni: "Spectacular views, with suggestive elements: mountains, trees, stones and water. My intent was to bring with authenticity such a unique territory , like the one in which the Piave PDO cheese is born, in every shot. Valerio's pure energy was condensed into the material elements that guided every photograph. "

A story that combines traditional flavors of which the Piave DOP is the spokesperson and the modernity of the culinary techniques brought to the stage by chef Valerio Braschi. Shots that enhance the territory, the product and the creative flair of a young chef with clear ideas who in his training has already crossed the kitchens of half the world, from India to Japan.

"I already knew the Piave DOP because it is appreciated in my family. When the product is exceptional it should not be distorted, but elevated" so Valerio Braschi "This is what I have done through my recipes . I wanted to range from appetizers to desserts while maintaining the taste of clean cheese, combining it with ingredients that enhance its characteristics ".

Recipes and photographs will also live on the chef's social profiles which on Instagram - with the @valebraschi account - has 186,000 followers and on Facebook - with the Valerio Braschi page - has 170,428. A beautiful showcase to reach food lovers and enthusiasts, but also young and curious people who, thanks to Valerio's profiles, will perhaps approach the Piave DOP cheese product for the first time.

The Protection Consortium promotes the Piave DOP cheese brand and the dissemination of correct information on the specificities of the product, as well as on and offline communication to promote awareness and expand its consumption. It is possible to follow the Consortium and the Nice to Eat EU project on Instagram @nice_to_eateu , Facebook @NiceToEatEU (FB) and YouTube (on the homonymous channel) and with the official hashtag #Nicetoeateu, as well as on the website www.nicetoeat.eu and on www.formaggiopiave.it