Wine, 1500 appearances at the Chianti Lovers & Rosso Morellino Preview

If the 2022 edition was the one that finally marked the return in the presence of the public and operators after the limitations imposed by the pandemic, this eighth edition has consolidated and given new impetus to the event.

In fact, a warm welcome was received by the more than 120 local companies that offered more than 400 Chianti and Morellino labels for tasting. Over 250 accredited journalists for the event and numerous sector operators who had the opportunity to deepen their knowledge of the manufacturing companies. To give a further touch of color to the day, the Flag-wavers of the Villages and Sestieri Fiorentini of Figline Valdarno proposed to those present a brilliant performance and a parade through the spaces of the historic Florentine Fortress.

"Once again this year we met with great satisfaction and enthusiasm to present the new vintages of Morellino di Scansano vintage 2022 and reserve 2020. It was a vibrant and well-attended event - comments Bernardo Guicciardini Calamai , president of the Morellino di Scansano DOCG Protection Consortium – in which we shared and commented with the press and enthusiasts on the unmistakable style and peculiarities of the new vintages of Sangiovese overlooking the Tuscan coast.Chianti Lovers & Rosso Morellino is increasingly an important appointment for us to deal with all the friends of Morellino, the ones we like to call and consider our ambassadors".

"The traditional format of the 2023 Preview – Chianti Lovers & Rosso Morellino' - says the president of the Chianti Wine Consortium, Giovanni Busi - is confirmed to be a certainty in the panorama of wine events in our area. This eighth edition was also a success both from the point of view of participation, and of the acceptance of the products brought for tasting. The high quality of the labels was perceived and appreciated by the operators, but also by the public. We can only be satisfied".

The initiative was organized and promoted by Ascot - Tuscan Consortia Association for agri-food quality and carried out thanks to the Feasr co-financing of the Psr 2014-2020 of the Tuscany Region under measure 3.2 year 2021.