Sicilian wine takes flight in Valladolid: Assovini among the protagonists of the FINE Wine Tourism Marketplace.

The beating heart of global wine tourism moves to Valladolid for the seventh edition of FINE WineTourism Marketplace , the leading event for the sector in Europe. On March 3 and 4, 2026 , at this high-profile event, Assovini Sicilia will be among 140 exhibitors, along with three member companies Camporè , Donnafugata, and Duca di Salaparuta , ready to present their offerings to an audience of over 100 top global buyers. The fair is a strategic hub for networking between wineries, tour operators, and specialized professionals from major global markets. Over the course of the two days, the event will offer targeted meetings—with over 2,000 scheduled B2B events—conferences, and workshops dedicated to the most innovative models of territorial marketing and best practices in contemporary wine tourism. "Sicilian wine comes from a mosaic of unparalleled terroirs, and wine tourism is the key to sharing it without filters," says Mariangela Cambria , president of Assovini Sicilia. "Participating in a vertical and pragmatic fair like FINE Wine Tourism Marketplace allows us to bring our experience to Spain and showcase the beauty of our region and our wineries to major global players." Given the success of previous editions, the Valladolid fair confirms its position as a major opportunity for visibility. For Sicilian wineries, which already boast robust exports—45% to Europe and 31% to the American market, followed by Asia (16%), Oceania (6%), and Africa (2%)—this is an opportunity to consolidate traditional routes and tap into new experiential travel trends.