RIBBON CUTTING OF THE VERMOUTH SHOW 2026

The Vermouth Show represents the heart and core of the entire event , with two days open to the public scheduled for Saturday, February 21st and Sunday, February 22nd, 2026 , from 11:00 am to 9:00 pm . This central event will bring together the Show's identity, content, and experience, with a diverse and cross-cutting program capable of engaging enthusiasts and industry professionals in an experience dedicated to one of the symbolic products of the Italian winemaking tradition and the culture of mixed drinks.

Over the course of the two days , the Show offers its most complete and representative selection: over 30 Vermouth producers , from historic brands to emerging artisanal realities, brought together to tell the story of Vermouth through its different interpretations, styles and territorial identities.

The format features a comprehensive and diverse presentation where small, medium, and large producers meet to showcase their labels, discuss their offerings, and guide the audience through tastings. The vermouths featured include: the premium selection includes Strucchi, Carpano-Punt e mes-Antica Formula, Martini & Rossi, Baldoria, Cinzano, Gran Torino , and Ballor . We continue with Carlo Alberto , produced by Compagnia dei Caraibi , a company recognized as a Master of Taste ; Canone Vermouth; Bordiga - Mulassano; Mu Vermouth; Bonaventura; Vecchia Scuola; Giacobini Vermouth; Vermouth dell'antiquario - Fanè; Somaro; Mazzetti d'Altavilla; Cocchi; Citto Vermouth; Aprutium Vermouth; Chazalettes; Bosca; Ebon; Les Guardes Enfants; Tetti Battù; Vandalo - Glep Beverage; Affini; Fermentings; Poggio ridente; Zoppi; Elena Vermouth; Trinchieri.

The tour is designed for the public as a 360-degree, accessible, and continuous experience: with a single ticket , visitors can access the Show and participate in additional events such as tastings at the stands , talks , and in-depth masterclasses dedicated to the history of Vermouth.

The Vermouth Bar and the the Crystal in the courtyard of the National Museum of the Italian Risorgimento in Turin , a space for storytelling and vision on the future of Vermouth and mixology which, on Saturday 21 February at 5pm, will also host EXTRA VERMOUTH - L'Ora del Vermouth™ Turin, aromas and flavors to savor , a project by Turismo Torino e Provincia with the Consorzio del Vermouth di Torino, supported by the Turin Chamber of Commerce, and in collaboration with Ascom Torino and Confesercenti Torino. Extra Vermouth is more than just a tasting, it's a ritual and a unique experience. A food and wine pleasure and an educational opportunity to discover the aromatized wine that first appeared in the late 1700s at the court of the Savoy and in the shops of Turin's liqueur producers.

The Vermouth Show thus confirms its position as an event capable of combining culture, dissemination, and sensory experience , appealing to both the general public and industry professionals. The entrance ticket, costing €10 per day , includes access to the Show, tastings, and participation in in-depth discussions, upon reservation and subject to availability .

The talks and masterclasses are open to all visitors, but have a limited number of participants (maximum 40 people per session) ; for this reason, advance booking is required.

can be done through the ticket purchase system.

Accreditation is mandatory . Tickets can be purchased online and, subject to availability, on-site. Given the limited capacity, advance online purchase is strongly recommended. If the maximum number of visitors is reached, tickets will not be available for purchase on-site.

The official link for accreditations and tickets is available at the following address: https://shop.tobevents.it/event/salonedelvermouth/

B2B Focus Day – Monday, February 23, 2026

The program concludes on Monday 23 February 2026 with a day entirely dedicated to B2B , designed as an opportunity for discussion, networking and the development of professional relationships between producers, bartenders and trade operators.

The day will take place from 11:00 to 17:00 in a technical and professional context, with free admission upon registration and professional accreditation .

During the B2B day, attention will be focused on the exhibition and live activities , encouraging direct dialogue between companies and professionals in the sector.

Highlight B2B Events: The "Tiki Vermouth" Contest

The B2B day features the special "Tiki Vermouth" contest, the first competition dedicated to reinterpreting vermouth in the world of tiki cocktails. This challenge invites bartenders to experiment with new languages and aromas, reinterpreting vermouth in a contemporary way.

Tiki Vermouth is a purely improvisational challenge that tests the essence of the bartending profession, prioritizing knowledge, technique, and balance over memory. Competitors, without a predefined recipe, must create their own Tiki cocktail, showcasing a vermouth selected by lottery, using only the ingredients available on site and without any rum.

The choice of glass and the careful garnish—essentially using Eredi Borgnino products—will be integral to the drink's storytelling. The goal is to create, in real time, a coherent and original cocktail, demonstrating mastery of Tiki structures and attention to detail, essential elements for transforming a good drink into a memorable one.

Participating producers

The Vermouth Show hosts over 30 wineries and producers . The complete list of participants is available on the official website provided by the organizers .