PRAGUE: BOTTEGA OPENS A NEW PROSECCO BAR INSIDE THE AIRPORT OF THE CZECH CAPITAL

This is a location of great commercial interest, as it is located in an area of restricted passage. It represents another piece that strengthens the Bottega presence in the ports of Central-Eastern Europe.

Prague airport records constant growth in passenger traffic and has become an important hub not only for Eastern Europe, but also for intercontinental destinations. The Prosecco Bar formula evokes the tradition of Venetian bacari in its various variations, transforming a quick break into an experience full of taste.

Sandro Bottega, President of Bottega SpA, declares. “The opening of a Prosecco Bar inside Prague airport expands our presence at the airport of one of the most popular tourist destinations on the European continent. Our restaurant and café formula offers visibility to our wines, spirits and liqueurs. It is a driving force to consolidate Bottega brand awareness and to promote the food and wine culture of our country in the name of Bottega Bacaro taste and philosophy.”

The Prosecco Bar format was launched in 2014 on board the Cinderella ship of the Viking group, which operates in the Baltic Sea. Over the years it was then introduced within the international airports of Rome Fiumicino, Dubai, Venice, Istanbul, London Stansted, Birmingham, Bologna, Milan Malpensa and the two Bulgarian airports of Burgas and Varna, in London at the BOKAN 38th & 39th Rooftop Bar, in Guernsey (Channel Islands) on the terrace of the Slaughterhouse, inside the Grand Hyatt Hotel in Muscat in Oman, in the English racecourses of Bath and Windsor and, with a different formula, at the station of Belluno.

“Prosecco Bar” is a concept created by Bottega with the aim of enhancing the excellence of our country and gratifying the palate of the typical consumer. Specifically, the philosophy of the Venetian bacaro is proposed, that is, an informal tavern, where the foods are presented both as " cicheti" , i.e. appetizers to be consumed at the counter, and as more structured dishes to be served at the tables. The combination with Prosecco, favored for its versatility, and with other Italian wines closes the circle and helps make every moment, short or long, spent in a bacaro, a pleasant experience that enriches the spirit and refreshes the soul.

Bottega Prosecco Bar is therefore an evolution of this proposal which, extrapolated from the Venetian reality, is reproducible all over the world. The " Bottega Bacaro " philosophy was born, whose cornerstone is the "Perfect Match", that is, the ideal combination between the typical foods of Italian regional cuisines and the different wines offered by Bottega. It is therefore not a selection of starred recipes that are difficult to repeat, but a homogeneous ensemble of traditional dishes, capable of giving great satisfaction to palates of all latitudes. The extensive range of wines, which includes Prosecco, sparkling wines from fine vines, the great prestigious reds (Amarone, Brunello di Montalcino, Ripasso, Bolgheri), dessert wines, the selection of white and barricaded grappas, together with The wide range of fruit-based and cream-based liqueurs make Bottega a protagonist in the beverage panorama, capable of fully satisfying consumers' tastes. The Treviso company is therefore a solid partner that is appreciated for its ability to offer different products with consistently high quality standards.

In recent years the Prosecco Bar offer has been progressively expanded to signature cocktails, created ad hoc by expert bartenders, to organic wines and liqueurs and, more recently to alcohol-free sparklings, which are establishing themselves as a new consumption trend